Our Story

The story of the brand was born from a love of beauty. Part of that beauty is the admiration for the women in my life: the ones who were, the ones who are, the ones who have left and the ones yet to come.

Among them, there are three who left their mark on the way I see beauty and the way I create.

My great-grandmother, from a little village where fashion existed only in the pages of magazines, had an elegance I cannot forget. Her wardrobes were a universe of embroidery, beads and handwoven fabrics. Every catrința skirt carried an embroidery whose beauty wove perfectly together with the belt, the vest, the blouse and the skirts. In that universe I discovered, without realising it, an admiration for detail and for pieces made with care.

My mother, in a short black dress with yellow, made special by its fringes. Her loose hair and almost bare face brought out a beauty that was completely natural. She had a particular intuition for finding the perfect pieces. It felt like love at first sight when she found them, and they instantly became part of her. She taught me that beauty does not need much.

My friend's sister, a few years older than me, was the image of the woman I wanted to become when I grew up. She had a presence that stood out without effort, from the clothes she wore to the way she spoke.

Every piece is built with attention in our atelier for the women who, in their turn, will become an inspiration for those little girls. The fabrics are carefully selected, and every detail is considered and finished with care.